AI Training Proposal for Sway Social
Date: April 15, 2025
Prepared for: Marlin Limon, Development Specialist
Prepared by: The AI Business Foundry
Overview
Following our discovery call on March 31, we've designed three tailored AI workshop options to support your team's goals at Sway Social:
  • Strengthen team confidence with ChatGPT for content creation and strategy
  • Build repeatable systems to manage influencer client work more efficiently
  • Enhance your positioning as an AI-forward, trend-savvy marketing agency
Each option offers clear, structured methods your team can use immediately—whether improving prompt design, standardizing client voice, or generating strategic campaign ideas using generative AI tools like ChatGPT and Claude.
Workshop Objectives
  • Improve content speed, consistency, and quality using AI
  • Design prompts that reflect each client's tone and platform style
  • Set up reusable systems for managing influencer content
  • Generate multi-format assets from a single campaign input
  • Apply AI for trend discovery, creative strategy, and audience insight
Option A
ChatGPT Essentials for Influencer Managers
Duration: 60 minutes
Investment: $3,000
Ideal For: Teams looking to strengthen prompt clarity, tone consistency, and standardized content setup across client accounts.
Overview
This foundational session focuses on prompt structure and client-specific Projects in ChatGPT. Great for teams that want to reduce guesswork, increase output quality, and build a shared system for influencer content.
Learning Objectives
  • Improve content quality with clearer, more structured prompts
  • Set up ChatGPT Projects that reflect client voice, tone, and preferences
  • Use reusable instructions to simplify daily content creation
  • Apply prompt refinement techniques to generate better captions and scripts
1
Introduction & Goals
  • Why AI structure matters for influencer content
  • Overview of session topics and use cases
2
Creative Prompting for Better Content
  • Prompt design best practices and tone calibration
  • Hands-on: refine a caption-writing prompt
3
Using Projects for Effective Client Management
  • Set up reusable Project Instructions for client voice
  • Hands-on: build a client Project using real personas
4
Q&A + Action Planning
  • Open team discussion
  • Questions, applications, and next steps
Materials Provided
  • Influencer Persona Profiles
  • Caption Prompt Examples
  • Project Instruction Starters
  • Brand Disclaimers & Voice Notes
  • Client Project Template
Secure Your Team's Spot
Option B
ChatGPT Essentials for Brand Consistency: Multi-Client Workflows
Duration: 75 minutes
Investment: $5,000
Ideal For: Teams managing multiple influencer accounts who want to scale content, unify brand tone, and templatize repeatable workflows.
Overview
This session expands your ChatGPT skills with multi-format content creation and reusable workflow systems. Ideal for teams managing multiple clients, it helps standardize voice, streamline output, and build scalable internal processes.
Learning Objectives
  • Build reusable ChatGPT Projects for multiple influencer clients
  • Write prompts that consistently produce multi-format, voice-aligned content
  • Create internal workflows and templates for team-wide reuse
  • Streamline collaboration and content batching across platforms
Workshop Structure
1
Introduction & Goals
  • ChatGPT's role in scaled content delivery
  • Topics: client setup, content reuse, team workflows
2
Client Project Setup & Voice Management
  • Set up reusable Projects with brand tone and disclaimers
  • Hands-on: build or adapt a Project from scratch
3
Multi-Format Content Workflows
  • Prompt ChatGPT to produce scripts, captions, and more from one brief
  • Hands-on: write a coordinated campaign prompt
4
Workflow Buildout & Team Templates
  • Turn setups into reusable content workflows
  • Hands-on: customize templates for internal use
5
Q&A + Action Planning
  • Open team discussion
  • Questions, applications, and next steps
Materials Provided
  • Influencer Persona Profiles
  • Project Instruction Examples
  • Client Project Template
  • Multi-Format Prompt Examples
  • Workflow Template
  • Prompt Structuring Guide
Option C
ChatGPT Essentials for Strategic Marketing: AI-Driven Campaign Systems
Duration: 90 minutes
Investment: $8,000
Ideal For: Teams ready to use AI not just for content, but also for campaign strategy, trend discovery, and insight-driven ideation.
Overview
This workshop includes structured prompting, strategic Project setup, content repurposing workflows, and trend analysis using both ChatGPT and Claude. Best for teams who want to move from reactive content to proactive campaign strategy.
Learning Objectives
  • Create scalable, brand-consistent Projects for long-term campaign work
  • Generate multi-format deliverables from a single prompt with strategic tone control
  • Use ChatGPT and Claude to surface trends, audience insights, and content gaps
  • Turn research outputs into actionable campaign concepts, strategies, and pitches
Workshop Structure
1
Introduction & Goals
  • Workshop roadmap: from prompt to pitch
  • AI as creative and strategic tool
2
Client Project Setup & Voice Strategy
  • Build Projects with tone, disclaimers, and delivery needs
  • Hands-on: configure and test voice-aligned setup
3
Multi-Format Content Workflows
  • Turn one idea into several deliverables
  • Hands-on: create a cross-format campaign prompt
4
Workflow Buildout & Team Templates
  • Create scalable templates for recurring content and teams
  • Hands-on: build your own workflow
5
Trend Research & Strategic Insights
  • Use ChatGPT & Claude for trend discovery and audience analysis
  • Hands-on: write a research prompt → generate insight → create pitch
6
Q&A + Action Planning
  • Open team discussion
  • Questions, applications, and next steps
Materials Provided
  • Influencer Persona Profiles
  • Strategic Project Template
  • Project Instruction Starters
  • Multi-Format Prompt Templates
  • Workflow Template
  • Trend Research Output Sample
  • Research Prompt Templates
  • Campaign Strategy Prompt Template
Additional Notes
Live Interactive Format
All sessions are live and interactive (delivered via Zoom or preferred platform)
Designed for AI-Familiar Teams
Designed for teams familiar with AI but seeking stronger structure, strategy, and scalability
Reference Materials
Reference materials and prompt templates are included with each session
Optional Recordings
Slides and workshop recordings can be licensed for an additional fee
Follow-up Training
Optional follow-up training is available separately if desired
Next Steps
  1. We’d love for you to review the workshop options below and choose the one that best fits your goals and timeline.
  1. Once you’re ready, you can reserve your session directly using the payment links provided.
  1. If you have any questions or want to talk it through, feel free to reach out — we’re happy to help or share testimonials and examples from other teams we’ve worked with.
Workshop Options
Option A:
ChatGPT Essentials for Influencer Managers
Duration: 60 minutes
Investment: $3,000
Ideal for: Teams looking to strengthen prompt clarity, tone consistency, and standardized content setup across client accounts.
Build a strong foundation in ChatGPT with structured prompting and reusable Projects that reflect each client's voice and preferences.
Option B:
ChatGPT Essentials for Brand Consistency: Multi-Client Workflows
Duration: 75 minutes
Investment: $5,000
Ideal for: Teams managing multiple influencer accounts who want to scale content, unify brand tone, and templatize workflows.
Master content standardization across clients with reusable Projects, multi-format outputs, and internal content systems.
Option C:
ChatGPT Essentials for Strategic Marketing: AI-Driven Campaign Systems
Duration: 90 minutes
Investment: $8,000
Ideal for: Teams ready to use AI not just for content, but for campaign strategy, trend discovery, and insight-driven ideation.
Advance your team's skills in trend analysis, strategic prompting, and campaign development using ChatGPT and Claude.
The AI Business Foundry
We specialize in helping fast-moving teams turn AI into a competitive advantage. Our training is practical, hands-on, and rooted in real-world applications—so your team walks away with tools they'll actually use.
We're excited to support Sway Social's next chapter as an AI-savvy influencer agency. Let us know which option works best, and we'll take care of the rest.
60-90
Minutes
Focused, efficient training sessions
3
Options
Tailored workshop choices
100%
Practical
Real-world applications for your team